Facebook Updates Rules for Health Products
(Facebook Updates Its Policy On Regulated Health Products)
Facebook announced a change to its advertising rules. The company now places stronger limits on ads promoting certain health products. This change applies worldwide.
The new policy focuses on items like prescription drugs or medical devices. These products often require approval from health authorities. Facebook says advertisers must follow stricter guidelines now.
Facebook explained the reasons for the update. The company wants to protect people from misleading health claims. They also aim to stop the sale of illegal or unsafe products online. This builds on their existing work against harmful content.
Advertisers selling these regulated health items face new requirements. They must prove they have proper authorization. This authorization must come from recognized bodies. Examples include the FDA in the US or the EMA in Europe. Advertisers need to show this proof before running ads.
Facebook users might notice fewer ads for certain medicines or treatments. Ads that do appear should come from verified sources. The goal is to make health information safer and more reliable on the platform.
Enforcing these rules involves technology and human review. Facebook uses automated systems to scan ads. Their review teams also check content for policy violations. Advertisers found breaking the rules could see their ads rejected. Their accounts might also face restrictions or bans.
(Facebook Updates Its Policy On Regulated Health Products)
The company stated this policy applies to all advertisers equally. Large companies and small businesses must meet the same standards. Facebook plans to keep updating its policies as needed.